CRM Booster - Transparent Lead Scoring

CRM Booster turns Odoo's empty priority stars into a real, transparent lead-scoring system. You write the rules in plain language Odoo already understands, the module does the scoring, and every salesperson can see at a glance which leads are worth calling first, and exactly why.

What it does

You define scoring rules as ordinary Odoo domains and sort them into two buckets: Fit, which scores who the lead is, and Engagement, which scores what the lead does. Each rule carries a point value. CRM Booster evaluates every lead against the active rules and writes a single total score plus a grade onto the lead. Grades are yours to define by score band, Cold, Warm and Hot, and each grade can mark the lead as Marketing Qualified and set its CRM priority stars so hot leads jump out in the pipeline. A score breakdown on each lead lists every rule that fired and the points it added, so the number is always explainable. Scores recompute when the fields behind your rules change, and a nightly batch keeps the whole pipeline current. An optional free bridge feeds email open and click data from your mass mailings straight into the score.

Who it's for

Sales teams and revenue operations who want their reps focused on the leads most likely to close, without paying for a separate scoring platform or trusting an opaque AI number. It suits any Odoo CRM user who can describe a good lead in plain terms, who they are and how they behave, and wants that judgment applied automatically and transparently to every lead in the pipeline. CRM Booster is also the free foundation of the CODEerts CRM suite, and pairs with CRM Sequences for follow-up cadences and the CRM Pipeline Dashboard for analytics.